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- NATION, Page 27Not-So-Hidden Persuaders
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- Washington-area television viewers were startled last week to
- see three familiar senatorial faces pop up on their screens above
- the words WHO WILL JUDGE THE JUDGE? The follow-up question --
- "How many of these liberal Democrats could themselves pass
- ethical scrutiny?" -- was hardly necessary, since the faces were
- those of Edward Kennedy, Joseph Biden and Alan Cranston, all
- scarred veterans of highly publicized scandals, from
- Chappaquiddick to plagiarized speeches to the Keating Five.
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- The ad, produced by two independent right-wing groups, was
- intended to bolster Supreme Court nominee Clarence Thomas'
- confirmation chances by pointing the finger at three liberal
- Democrats who seemed likely to oppose him. Not coincidentally,
- the ad was produced by the same people who launched the 1988
- Willie Horton spot that branded Michael Dukakis soft on crime
- but left George Bush open to charges of racism. Anxious not to
- be associated with such negative campaigning this time around,
- Bush quickly labeled the attacks on the Senators
- "counterproductive." Thomas pronounced them "vicious." His chief
- Senate supporter, Missouri Republican John Danforth, called them
- "sleazy" and "scurrilous."
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- Although Bush and chief of staff John Sununu demanded that
- the ads be pulled, their right-wing sponsors -- L. Brent Bozell
- III, chairman of the Conservative Victory Committee, and Floyd
- Brown, chairman of Citizens United -- refused. Calling the
- campaign a "pre-emptive strike" to counter anticipated
- anti-Thomas commercials, as well as retaliation for the 1987
- spots that helped defeat Supreme Court nominee Robert Bork, they
- vowed to keep running the messages for at least two weeks "until
- the left agrees to discontinue all its efforts against Judge
- Thomas." Thus far, that has been a mostly fitful effort at best,
- but Brown and Bozell appeared to see the flag of revolution
- rising above it. "Unfortunately," the two men declared in a
- written statement, "the Administration has no desire to confront
- the radical left."
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- The commercials, shown only in Washington at a cost of
- about $100,000, have reaped millions of dollars' worth of free
- publicity through network television and print-media
- reproductions that have accompanied news stories about the flap.
- That probably was the intent all along.
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